Executive Insights are written for the leaders who have to turn strategy into results: commercial, business development and general management teams. They focus on what works in practice, where companies go wrong and how to approach the problem differently.
What this area covers
- Growth & market entry
Winning new markets and customers. - Commercial leadership
Building teams, pipelines and results. - Partnerships & industrial participation
Structures that deliver. - Operating model
Organising for long-cycle businesses.
Questions leaders are asking
- What separates growth plans that deliver from those that stall?
- How should commercial teams be organised for long-cycle markets?
- What do leaders underestimate when entering a new region?
Essential analysis
- Who Really Wins at Aerospace Exhibitions and Why Most Companies Get It Wrong
- Europe’s Aerospace, Defence and Space Market Isn’t Closing
Related areas
Altitude: The Executive Briefing
Selected intelligence for executives, investors and industry leaders, delivered periodically.